Afsoun, SOUN brand creator, has always had a passion for fashion designing . This young designer doesn't see fashion like an art, but rather like a functionnal tool to bring out woman's feminity. Impressively skilled and gifted, she is able to master every technical aspect of the clothing industry, from fashion designing to production. Launched in 2005, this young brand, whose creations show a strong personality, already accounts for almost 100 different points of sale, such as le Bon Marché, ,Pearl or Brand Bazar. For the ongoing season, Afsoun draws her inspiration from the fifties and sixties, re-interpreting after-war style to make fashionable creations: Claudine trench, Baby Doll dresses using dark and basic colors like pearl grey, anthracite grey, black and natural-coloured fabrics. Those high quality materials are imported from Italy, the style is fluid and destructured, women are sublimated.