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Already a huge success in its native France, this beautiful Parisian line got its name from the Japanese word for color. IRO has been a staple for the fashionable femmes overseas for the past few years. Owners and brothers, Laurent and Arik Bitton bring their background in the music industry to their designs. IRO owes its name to the Japanese word for "color," and the Bitton brothers combine luminous vintage prints with city-chic attitude. Inspired by the trendy, jet-setting crowd, Laurent and Arik have created a sexy, playful, and energetic line of clothing. |
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